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In a study of 1989-98, the Shell employee Aria de Geus
examined multilateral concerns that managed to exist over 100 years, partially even 250 years. He published
the results in his book „Beyond economy - the responsibility of the enterprises”.
Accordingly, the key-factors for long-term successful
companies are:
1. Harmony: Long-living enterprises react sensitively
to their environment.
2. Identity: they have very good team working within the
organization.
3. Tolerance: concerning opposing ideas and activities
at threshold.
4. Attentiveness: Principle of conservative financing.
The potential-development’s questionnaire contains
the essence of the de Geus key-factors as well as many other newest economical, social and psychological
realizations/insights. |
